Driving business growth through performance marketing & data‑led strategy.
I help brands turn ad spend into pipeline — planning, running and optimizing Meta, Google and content campaigns that move real business metrics, not just impressions.
Available for hire
SNC / 2026
Marketing built on numbers, not noise.
I got into digital marketing the way most good marketers do — by being obsessed with why some campaigns work and most don't. What started as curiosity about ad auctions and conversion funnels turned into a career spent inside Ads Manager, GA4 and spreadsheets, looking for the one change that moves CPA in the right direction.
Today I work across performance marketing, Meta advertising, SEO and analytics, building campaigns for brands that need growth they can actually report on. I'm not interested in vanity metrics — reach and impressions matter only if they lead somewhere measurable.
My approach is simple: understand the audience, test fast, read the data honestly, and double down on what works. Over time that's meant managing budgets across multiple channels, building reporting dashboards stakeholders actually use, and turning underperforming accounts around.
Where I'm headed next: deeper into marketing analytics and growth strategy — helping brands build marketing systems that compound, not just campaigns that spike and fade.
Where I create the most impact.
A balanced mix of channel expertise, analytics fluency and the tools to execute fast.
Digital Marketing
Analytics
Tools
Professional
Roles that shipped results.
Digital Marketing Executive
- Planned and ran Meta & Google Ads campaigns across 6+ client accounts, managing a combined monthly budget of ₹4L+.
- Improved average CTR by 38% and reduced CPC by 22% through audience segmentation and creative testing.
- Built recurring Looker Studio dashboards that cut client reporting time by half.
- Drove a 3x increase in qualified leads for a flagship account within one quarter.
Social Media & Performance Marketing Associate
- Owned content calendars and paid promotion for 5 brand pages, growing combined followers by 60% in 12 months.
- Executed SEO on-page improvements that lifted organic traffic by 27% for a key client website.
- Coordinated with design to produce 200+ ad creatives, A/B testing hooks to find top-performing variants.
Digital Marketing Intern
- Assisted in setting up Meta & Google Ads accounts, pixel tracking and conversion events.
- Learned campaign structuring, keyword research and analytics reporting from the ground up.
Campaigns, content & growth work.
D2C Skincare Brand Launch
Full-funnel Meta campaign from awareness to conversion for a new product line, including creative testing and retargeting flows.
Local Service Business SEO
On-page and technical SEO overhaul plus content strategy to rank for high-intent local keywords.
B2B Brand Social Growth
Content strategy and community management to build authority and inbound interest on LinkedIn and Instagram.
Restaurant Chain Rebrand
Visual identity refresh and messaging consistency across digital touchpoints for a multi-location restaurant brand.
Festive Sale Creative System
Designed a scalable ad creative system for seasonal sales, enabling rapid iteration across formats.
Lead-Gen Search Campaign
Search and performance max campaign rebuild focused on intent-matched keywords and landing page alignment.
Inside one full campaign breakdown.
Scaling a D2C skincare brand from cold launch to a repeatable acquisition channel on Meta.
Objective
Launch a new skincare line and establish a profitable, repeatable paid acquisition funnel within 60 days.
Audience
Women 22–38, urban India, interest in skincare and beauty routines, lookalikes from existing buyer list.
Budget
₹1.8L total spend across awareness, consideration and conversion stages over the campaign window.
Strategy
Full-funnel structure: UGC-style awareness creatives, carousel consideration ads, and dynamic retargeting for cart abandoners.
Creative Process
Tested 14 creative variants across hooks, formats and CTAs; iterated weekly based on hook-rate and CTR data.
Optimization
Reallocated budget toward top 3 ad sets after week 1, tightened audience exclusions, and refreshed creative every 9 days to fight fatigue.
Tools Used
Meta Ads Manager, Meta Business Suite, GA4, Canva, Looker Studio for client reporting.
Result Summary
Campaign moved from an initial 1.1x ROAS in week one to a sustained 3.4x ROAS by week four.
Performance, at a glance.
A snapshot view of cumulative campaign performance across active accounts.
Verified, up to date.
Client & colleague feedback.
Reserved for client feedback
Testimonials from clients and collaborators will appear here as projects are completed. Want to be the first? Get in touch after we work together.